![]() ![]() ![]() At Be Seen Optics in San Diego, we use the owner’s favorite color, orange. The key background color for your Instagram grid doesn’t have to be white. You may think this is restrictive, but she actually has a lot of freedom within the form all she has to do is make sure every other shot has a white background. Grid examplesĪn excellent example of an Instagram grid is from She alternates beautifully staged white-background shots of her favorite frames with colorful photos of herself in all kinds of backgrounds. It’s the online equivalent of a tastefully decorated living room–but like such a room, living with it has its pros and cons. If you grid, then no matter what the subject of each photo is, or the colors used, all looks neatly arranged. Instagram grids are created by simply arranging your photos before publishing in an alternating light and dark pattern so your profile page has a checkerboard effect. To access Saved Captions in the Post Builder, click Saved Captions - you’ll be able to add or use captions from this tab.If you’re wondering why other Instagram accounts look more polished than yours, here’s a secret: they’re probably gridding. When inspiration strikes, write your on-brand captions and store them with Saved Captions. While this won’t affect the overall look of your grid, it affects the cohesion between all the moving parts of your brand.Ĭoming up with the perfect caption on the spot isn’t always easy to do. Once the images and videos are styled, you can turn your attention to the caption. The same applies for text overlay: commit to one or two different fonts and styles that best represent your brand aesthetic. If you apply filters, make sure you use a single or set of filters to remain consistent. When you are in the Post Builder for a single image, carousel, or story post, the editing options will appear when you click the image. Later offers editing options to help you create a seamless visual experience. When you weave your brand through every piece of a post you’ll attract new followers and engage your current audience. While focusing on the overall look of your grid is important, so are the individual post details. ![]() To create your perfect brand aesthetic, it’s crucial to think big and small. ![]()
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